A results-driven PR and communications agency with 20 years’ experience.
We create stories that build trust and deliver results – ensuring your brand is seen by customers and recognised by AI-powered search.
What We Do
We combine smart strategy, compelling storytelling and trusted media relationships to earn coverage that drives real business results – making your brand credible to people and discoverable by AI.
From our base in Cape Town, we work with clients in Johannesburg, Dubai and beyond, positioning brands for impact in every market.
Our team of former journalists, PR specialists and digital strategists blend editorial insight with commercial strategy – ensuring your brand gets the right kind of attention, in the right places, to move the needle.
Effective messaging goes beyond media coverage. We craft copy for websites, playbooks, sales funnels, email campaigns and marketing collateral – keeping your brand voice consistent, credible and aligned across every touchpoint.
At EIW, we don’t just write content – we create stories that journalists want to publish and AI tools trust, keeping your brand discoverable and credible.
What is PR?
PR isn’t public speaking or advertising. It’s about earning credible media coverage that people trust – and that search engines and AI now prioritise.
When the media covers the stories we pitch, people pay attention – because it carries credibility that advertising can’t buy.
And here’s something most brands don’t know: The more credible media coverage you earn, the stronger your search visibility becomes. And with AI shaping how people find information, credible PR is no longer optional – it’s essential for discoverability.
The right PR doesn’t just get you coverage – it builds authority, drives influence and creates long-term business growth.
The ROI Is Real
Our campaigns consistently deliver measurable visibility, lasting credibility and real commercial impact – proving that PR drives both reputation and results.
Visit our case studies to see how strategic PR can increase media value and brand authority.
Let’s make sure your brand is featured in the publications that matter most.