Services
Every brand has a story, but not every story gets heard.
At EIW, we turn your unique strengths into media coverage that builds credibility, boosts visibility and earns lasting trust for your brand. As former journalists, we bring an editor’s eye to every piece – ensuring your words don’t just fill space, but deliver clarity, credibility and commercial results. And because strong messaging must be consistent across every channel, we also craft copy for websites, playbooks, sales funnels and email campaigns – keeping your brand voice aligned and commercially effective at every touchpoint.
Here’s how we make it happen:
01 – PR Strategy & Execution
We develop smart, media-worthy angles – then craft them into content that gets picked up by the outlets that matter most: from top-tier print and digital publications to radio and podcasts.
02 – Copywriting & Brand Messaging
We don’t just write press releases. We craft the full spectrum of content your brand needs – from media releases, thought leadership articles and opinion pieces to marketing essentials like narrative and messaging documents, playbooks, email nurture sequences, sales funnels and website copy. Every piece is designed to build authority, earn trust and strengthen discoverability.
03 – Media Relations & Editorial Placement
This is the engine room: where we pitch your story to trusted media contacts, securing high-quality coverage on air, online, in print and everywhere in between. Our focus isn’t just reach, but credibility – ensuring coverage that builds authority and continues to surface in search.
04 – Crisis Communications
When things don’t go to plan, we help you respond quickly – with clarity, credibility and control – to protect your brand’s reputation and own the narrative.
05 – Industry Expertise
We work across B2C and B2B sectors including:
Tech, FinTech & PropTech – translating complex ideas into clear, compelling, media-ready stories that resonate with journalists, decision-makers and search engines alike.
Leisure & Lifestyle – crafting standout storytelling for experience-led brands.
