Case Studies
Recent Case Studies
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The Sprout Store
The Brief
Launch an international wellness and parenting e-commerce brand into the South African market, building credibility quickly on a tight budget.
The Results (First Quarter)
Advertising Value Growth: R369,448 → R1,034,440
Audience Reach: 365,470 → 647,200
Media Coverage: Nine high-impact print placements & five broadcast slots
Featured In: Rooi Rose, Women’s Health, Fairlady, Baba & Kleuter, CapeTalk
ROI
PR activity generated up to 1:52 return on investment within just two months, proving the power of earned media over paid advertising.
Impact
Positioned Sprout as a trusted voice in early childhood development and family wellness – with broadcast and digital visibility achieved entirely through earned media.
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B2B Tech
The Brief
Reposition a South African enterprise technology company as a trusted, people-focused industry leader through sharper messaging and targeted Tier 1 media strategy.
The Results (Month Two)
Advertising Value Growth: R164,838 → R773,622 (≈370% uplift / nearly 5× growth)
Media Coverage: 10+ high-impact placements across online, print, and broadcast
Featured In: Daily Maverick, IT-Online, Cape Business News, Digital Street, Channel Africa, and more
ROI
PR activity delivered an estimated 1:43 return on investment in just one month, far surpassing typical marketing efficiency benchmarks.
Impact
Built sustained presence in both business and technology media, with the cloud repatriation narrative gaining strong traction. The campaign reinforced their authority as a credible voice in enterprise cloud while aligning with fast-moving market debates around Broadcom and VMware.
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Compliance and Fraud Prevention
The Brief
Position a leading verification and data solutions platform as a trusted authority on compliance and fraud prevention during tax season, a period of heightened public awareness around financial scams.
The Results (Month One)
PR Value: R931,926 in July 2025
Media Coverage: 20+ high-value placements across business, tech, finance, and consumer media
Broadcast: RSG radio interview (national audience reach)
Featured In: Times Live, IOL, ITWeb Africa, Insurance Gateway, Security Focus Africa, Digital Street, African Business Quarterly, FA News, Tech4Law, and more
ROI
PR activity delivered an estimated 1:46 return on investment in the first month, proving PR’s ability to outstrip traditional marketing value.
Impact
They were positioned as a credible, go-to voice on compliance, fraud prevention, and financial scams. The campaign not only created widespread awareness but also reinforced the company’s role in safeguarding financial institutions and consumers during a high-risk period.
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Fintech
The Brief
Expand visibility for a leading pan-African fintech by shifting its media profile away from South Africa and into priority growth markets across the continent.
The Results (Month Two)
PR Value: R881,646 in July 2025
ROI: Estimated 1:44 return on PR investment
Regional Reach: Significant media traction achieved in Kenya (22%), Zimbabwe (6%), and Zambia (72%), with Ethiopia exposure already secured in August.
Media Coverage: 18+ placements across top-tier African business and fintech outlets
Featured In: Africa.com, CIO Africa, Payments Afrika, The Zimbabwean, TechTrends Zambia, FF News, Ujamaa Live, Business Ghana, Capital Ethiopia, Africa Business Communities, and more
Impact
The campaign achieved a major shift in regional profile — from a South Africa-heavy footprint to a true pan-African presence. Coverage strongly reinforced core narratives of digital access, infrastructure modernisation, and interoperability, positioning the brand as a trusted authority in Africa’s digital payments landscape.
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Mokki Sunglasses
The Brief
Introduce an award-winning Norwegian children’s eyewear brand to South Africa, positioning it as both a wellness essential and a stylish accessory for families.
The Results (Month One)
PR Value: ± R600,000+ in earned media
ROI: Over 30x return on PR investment
Media Coverage: Feature stories and product placements across trusted parenting and lifestyle outlets
Featured In: Rooi Rose, Your Pregnancy & Baby, Batswadi, Baby’s and Beyond
Impact
The launch positioned Mokki as the go-to children’s eyewear brand for health- and style-conscious parents. Coverage reinforced key product differentiators – UV400 BlueBlock lenses, Click & Change modular system, and eco-friendly design – while achieving impressive visibility in the very first month without a single rand spent on paid advertising.
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Charles Fox MCC
The Brief
Raise the profile of Charles Fox – a premium Elgin Valley estate producing Méthode Cap Classique – by securing recognition in top-tier lifestyle and wine media, positioning it alongside South Africa’s most celebrated sparkling wines.
The Results (Three Months)
PR Value: ± R900,000+ in earned media
ROI: Over 45x return on PR investment
Media Coverage: Extensive national lifestyle and wine features
Featured In: Rooi Rose (full-page wine route series), Getaway, WineMag, SA Country Life
Impact
The campaign significantly boosted Charles Fox’s visibility in premium lifestyle and wine publications, cementing its reputation as a boutique MCC of distinction. Coverage not only reinforced brand credibility but also drove tangible results with increased tasting room visits during the high season.