About Us

20 Years of PR That Really Delivers

At EIW, we believe the right story, told the right way, can transform a brand’s trajectory.

Founded by Jacqueline Mills, a former journalist for titles including wine.co.za and Aspire Lifestyle, EIW blends sharp PR strategy with the editorial instincts that come from first-hand newsroom experience.

This rare mix gives us a unique edge in PR, delivering measurable results and lasting impact for the brands we work with.

Over the past two decades, our work has launched products, shaped reputations and positioned brands for long-term success.

What Sets Us Apart

Led by former journalists, published writers and digital specialists, we bring an editor’s eye to everything we do, shaping stories that resonate with the media and your audience. From national print features to online coverage, radio interviews and podcasts, we make sure your brand shows up in the places that matter.

And because strong messaging extends beyond PR, we also create copy for websites, playbooks, sales funnels and email campaigns – ensuring your brand voice is clear, consistent and commercially effective across every channel.

We’re not a volume agency chasing billable hours. We work closely with each client to craft commercially driven strategies, backed by strong media relationships and consistent delivery. Clients stay with us because PR delivers far more credibility than advertising at a fraction of the cost.

You’ll never wonder who’s running your account or whether your message is getting lost in layers of red tape. What you get is senior attention, strategic thinking and measurable ROI.

The Industries We Work In

Leisure & Lifestyle

Tech, Fintech & Proptech

Finance

As proud members of The Chartered Institute of Marketing (CIM), we stay connected to global best practice in brand strategy and communications.

  • “If resilience had a word count, Jacqui would have exceeded it ages ago. Working with her is a masterclass in tenacity... and, most importantly, she makes you feel like you’re in safe hands.”
    Elizabeth Dewar, Brand Strategist & Founder, Violet Rae

  • “Jacqui is a source of knowledge when it comes to content strategy, PR and marketing... with her warm approach and absolute dedication.”
    Kitty Lai, Creative Director

  • “Jacqui has a flair for interpreting what is required and picks up the tone of voice that is appropriate to a business. She writes in a way that is engaging and interesting for the reader.”
    Vaishali Shah, FCIM

Ready to see what clever, commercially driven PR can do for your brand?

Let’s grab a coffee and map out your next big PR move.