
About Us
20 Years of PR That Builds Credibility and Delivers Results
At EIW, we believe the right story, told with credibility and precision, can transform a brand’s trajectory – making it trusted by people and discoverable by AI.
Founded by Jacqueline Mills, a former journalist for titles including wine.co.za and Aspire Lifestyle, EIW blends sharp PR strategy with the editorial instincts that come from first-hand newsroom experience – ensuring stories don’t just get published, but get noticed.
This mix gives us a unique edge: PR that delivers measurable results, lasting credibility and long-term brand impact.
Over the past two decades, our work has launched products, shaped reputations and positioned brands for long-term success.
What Sets Us Apart
Led by former journalists, published writers and digital specialists, we bring an editor’s eye to everything we do – shaping stories that resonate with the media, your audience, and the algorithms shaping discoverability. From national print features to online coverage, radio interviews and podcasts, we make sure your brand shows up in the places that matter most.
Because strong messaging extends beyond PR, we also create copy for websites, playbooks, sales funnels and email campaigns – keeping your brand voice consistent, credible and commercially effective across every channel.
We’re not a volume agency chasing billable hours. We work closely with each client to craft commercially driven strategies, backed by trusted media relationships and consistent delivery. Clients stay with us because strategic PR delivers lasting credibility, measurable impact and far greater value than advertising ever could.
You’ll never wonder who’s running your account or whether your message is getting lost in layers of red tape. What you get is senior attention, strategic thinking and measurable ROI.
The Industries We Work In
Leisure & Lifestyle
Tech, Fintech & Proptech
Finance
As proud members of The Chartered Institute of Marketing (CIM), we stay connected to global best practice in brand strategy and communications.